No doubt – LinkedIn is a valuable tool. It’s a behemoth networking site with more than 546 million users, and it’s clearly cornered the work-related social media market.
Just a few years ago, social media (namely, Facebook) was considered to be a passing fad. Yet, social media has only gained in popularity. We use it to gain a view of the world, and to access every kind of information under the sun.
"Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005."
Pew Research Center, Social Media Usage: 2005-2015
Businesses use social media every day to find potential customers and connect with existing ones. The best marketers understand that social media provides the social proof buyers are searching for, thus playing a major role in purchasing decisions. There are over 3 billion internet users (almost half the world's population!), and over 2 billion of them have active social media accounts.
Here's how to reach them in order to increase traffic to your website.
Rather than offering a step-by-step social media guide complete with character count best practices, optimal scheduling times, writing tips, and image guidelines for the most popular of the social media platforms, I've decided to provide a higher level overview of the etiquette required in order to gain attention and attract followers on your various platforms.
Going forward, here are two crucial social media statistics to keep in mind:
- One third of time online is spent on social media
- Nearly 80% of that time is spent on mobile devices
Obviously, there are a ton of us on social media. Our various feeds can sometimes feel like online clusterbombs of information, mixed intentions, and emotions of every sort.
Such a mess of content can make it very difficult to determine what the best practices are when it comes to social media etiquette. So...what kind of content, tone, and approach will get you noticed in a good way?