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Write Persuasive Sales Emails that Really Work Using the Six U's

Posted by Josh Fruhlinger   Apr 9, 2018 8:00:18 AM

category: email, prospecting, sales advice

Gary Bencivenga is a renowned direct response marketing expert who's worked at BBDO and Ogilvy & Mather. One of the key direct sales concepts he discusses in the persuasion equation: a set of easy-to-implement factors that go into any serious attempt to persuade a prospect to buy. 

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Mastering Mass Outreach: Effective prospecting with (or without) you there

Posted by Dusti Arab   Jan 16, 2018 4:38:47 PM

category: prospecting


Keeping the top of your pipeline full - regardless of the day of the month and how full the middle of the pipeline is - is crucial to continued, predictable success as a sales professional. It's also a pain.

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