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Anticipating Your Customer’s Next Step with a Customer Needs Analysis

Posted by Josh Fruhlinger   Apr 16, 2018 6:22:00 AM

category: empathy, Entrepreneur Success, best practices

"How can I best meet my customer's needs?" This is the important question that ought to be in the mind of anyone proactively managing a business. To answer it, you need hard data on what those needs are.

That data comes from various sources and should end up in your CRM software such as Salesforce.com and other customer databases for detailed — and automated — study. The end result is a customer needs analysis.

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Why You Need CRM for Small Business

Posted by Fredi Avila   Aug 17, 2017 8:45:00 AM

category: CRM: Customer Relationship Management, Sales Productivity, Entrepreneur Success


Customer relationship management (CRM) software is no longer just for large companies. In today’s highly competitive world, small and mid-sized businesses everywhere should be looking for a leg up on their competition. Leveraging the best CRM for small business can help you gain that edge over your competitors.

CRM software was originally designed to help businesses build and maintain relationships with new and existing customers. However, these days a CRM solution can do a lot more. It can drive higher productivity and efficiency by streamlining your sales cycle, organize your data, and allow you to view company performance at the click of a button.  

If you’re still on the fence about whether a CRM solution is the best option for your small to mid-sized business, here are a few benefits that you should consider. 

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3 Reasons Your Business is Not Too Small to Use CRM for Small Business

Posted by Deena Anreise   Jul 11, 2017 3:45:00 PM

category: Delegation, CRM: Customer Relationship Management, Entrepreneur Success


Spreadsheets are admittedly useful.

They make it possible for an executive to consolidate and store what amounts to file cabinets of contacts, stacks of accounting paperwork, and whole portfolios of project timelines on a hard drive or in the cloud.

But when spreadsheets become too cumbersome to manage, you can be certain that it’s time to transition from spreadsheets to a contact relationship management (CRM) solution.

Below, I walk you through 3 reasons why your business is not too small to use CRM for small business.

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