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Anticipating Your Customer’s Next Step with a Customer Needs Analysis

Posted by Josh Fruhlinger   Apr 16, 2018 6:22:00 AM

category: empathy, Entrepreneur Success, best practices

"How can I best meet my customer's needs?" This is the important question that ought to be in the mind of anyone proactively managing a business. To answer it, you need hard data on what those needs are.

That data comes from various sources and should end up in your CRM software such as Salesforce.com and other customer databases for detailed — and automated — study. The end result is a customer needs analysis.

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Is Empathy the Next Growth Hack?

Posted by Dan O'Brien   Feb 29, 2016 9:46:49 AM

category: productivity, Sales and Operations, Sales Productivity, empathy

Broadly defined, empathy is being able to understand someone’s perspective—not just understand it, but to be able to put yourself into their shoes and experience what they are feeling. Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, talks a lot about being a giver as opposed to a taker in order to achieve greater success. Empathy falls along the same spectrum of adopting prosocial behaviors in order to pursue business growth strategies. 

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