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The best practices for working with a VA and delegating to grow your business 

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Write Persuasive Sales Emails that Really Work Using the Six U's

Posted by Josh Fruhlinger   Apr 9, 2018 8:00:18 AM

category: email, prospecting, sales advice

Gary Bencivenga is a renowned direct response marketing expert who's worked at BBDO and Ogilvy & Mather. One of the key direct sales concepts he discusses in the persuasion equation: a set of easy-to-implement factors that go into any serious attempt to persuade a prospect to buy. 

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Refocus: Email Best Practices with Jocelyn Glei of "Unsubscribe"

Posted by Deena Anreise   Oct 27, 2016 11:31:45 AM

category: email, productivity, time management

Even among all the alerts, pings, instant messaging apps, phone calls, texts, social media exchanges, and meetings, email inbox issues are still considered one of the most challenging of all business-related distractionsEmail is hurting productivity in the workplace. According to Jocelyn Glei, workers are:

  •          Checking their email about 11 times an hour

  •          Processing 122 messages a day

  •          Spending about 28 percent of their work week on email

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Email Subject Line Best Practices to Improve Your B2B Open Rates

Posted by Andy Mowat   Jan 26, 2015 11:30:00 PM

category: email, Sales and Operations

“64% of People Say They Open an Email Because of the Subject Line”
– Chadwick Martin Bailey

When deciding on a subject line, you must first gain clarity on the purpose, email content, and audience. From there, a set of best practices should flow.

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