Gary Bencivenga is a renowned direct response marketing expert who's worked at BBDO and Ogilvy & Mather. One of the key direct sales concepts he discusses in the persuasion equation: a set of easy-to-implement factors that go into any serious attempt to persuade a prospect to buy.
Even among all the alerts, pings, instant messaging apps, phone calls, texts, social media exchanges, and meetings, email inbox issues are still considered one of the most challenging of all business-related distractions. Email is hurting productivity in the workplace. According to Jocelyn Glei, workers are:
Checking their email about 11 times an hour
Processing 122 messages a day
Spending about 28 percent of their work week on email
“64% of People Say They Open an Email Because of the Subject Line”
– Chadwick Martin Bailey
When deciding on a subject line, you must first gain clarity on the purpose, email content, and audience. From there, a set of best practices should flow.