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Refocus: Email Best Practices with Jocelyn Glei of "Unsubscribe"

Posted by Deena Anreise   Oct 27, 2016 11:31:45 AM

category: email, productivity, time management

Even among all the alerts, pings, instant messaging apps, phone calls, texts, social media exchanges, and meetings, email inbox issues are still considered one of the most challenging of all business-related distractionsEmail is hurting productivity in the workplace. According to Jocelyn Glei, workers are:

  •          Checking their email about 11 times an hour

  •          Processing 122 messages a day

  •          Spending about 28 percent of their work week on email

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Email Subject Line Best Practices to Improve Your B2B Open Rates

Posted by Andy Mowat   Jan 26, 2015 11:30:00 PM

category: email, Sales and Operations

“64% of People Say They Open an Email Because of the Subject Line”
– Chadwick Martin Bailey

When deciding on a subject line, you must first gain clarity on the purpose, email content, and audience. From there, a set of best practices should flow.

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Get More Qualified Leads By A/B Testing Your Email Campaigns

Posted by Annie Andre   Jan 9, 2015 10:53:00 PM

category: email, Sales and Operations

If your business relies on email campaigns and newsletters for lead generation, then you know how important it is that your email recipients actually open your email and see your offer. How else will you turn those leads into new or repeat customers?

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