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prospecting

Keeping the top of your pipeline full - regardless of the day of the month and how full the middle of the pipeline is - is crucial to continued, predictable success as a sales professional. It's also a pain.

With 40% of sales professionals saying prospecting is the hardest part of their job, you're not alone.

And as you're intimately aware, it's hard to focus on the continued pursuit of cold leads when you have warm ones on the verge of signing on with you.

You also are more familiar than you'd like to be with the feeling of the end of the quarter coming up... and being a little short of quota.

That's not the best time to be starting your outreach - Gong Research found that average salespeople made far more calls in the last month of the quarter than the first two. And the success rate of those “eleventh hour” calls? They tended to be lower than any other month.

You can do better.

Today, we've created a step-by-step guide to help you get better at prospecting without having to manage it so meticulously yourself.

1. Use more templates

You're not the first person to write a sales email. So why would you start from ground zero? Take a look at how other professionals are using proven templates, then iterate on them to further improve.

We like these ones from The Muse, Hubspot, and Attach.

2. Use automation

If you're not using email scraping tools, you're missing out on some fantastic opportunities. With a little effort, you can find almost anyone's email.

Additionally, it is pretty simple to manage automatic email followup in your pipeline, making sure you don't miss an opportunity because of a failure to followup.

3. Use AI tools

Fin, Clara, Clarke. They are all AI tools here to make your life easier. While none of them can take the place of a real life assistant (yet), they can give you a serious leg up while you're trying to get your systems into shape.

Use these to start taking notes during calls, help with scheduling, and more.

4. Get help

One of the top ways Prialto assistants are utilized continues to be in a sales development role, where they are handling prospecting and followup based on the sales system you have developed. (Alternatively, we can collaboratively co-create one with you based on our best practices using the tools we mentioned above.)


Get the sales assistant you've always wanted.

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