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Signs of the sales automation movement are all around us. Even historically strong sales organizations are beginning to automate their processes: Oracle confirmed that 30 percent of their phone calls are automated. But even the pro-automation camp admits that it's challenging to automate the sales process when each sale is "complex and solution-like."

Though these admin tasks can be onerous, they are necessary. And, paradoxically, while letting them fall by the wayside can be costly, having your rep do them does not help them do their job.

So the question remains: how can these tasks be offloaded?

While there are many apps and platforms to help get your reps more productive, one solution to their problems would be to get help from a sales support team or trained sales assistant. By getting the admministrative support they need to complete the myriad administrative tasks, your sales team can focus on what they do best – getting the sale.

That said, many teams are unsure of the value a sales assistant could provide. Here are some ways to leverage a sales admin and create more time for your sales team.What Can a Sales Admin Do?

Between scheduling meetings, entering data in a customer relationship management (CRM) solution, and pulling reports from said CRM, there are a lot of steps a sales person must go through before they're ready to talk to a prospect or close a deal. This is where sales admin support can be enormously helpful. With a sales assistant or support team in place, salespeople gain all of the benefits of these backend systems and processes without having to spend hours on the more menial tasks.

As long as the administrative assistants are up to speed on the CRM and current processes in place, they are able to handle administrative support needed in any sales department. Plus, someone who is dedicated to CRM and calendar tasks is likely better at scheduling meetings, generating reports, and inputting data than someone who only uses those tools some of the time. Administrative assistants can even handle your calendar better than scheduling automation tools

A well-supported sales team can focus on what they do best – getting the sale. Cred: PressfotoA well-supported sales team can focus on what they do best – getting the sale.

So...after you bring in a great sales admin, what can your salespeople do with their extra time?

  • They can use their expertise to spend more time nurturing prospects through the sales funnel.
  • They can schedule more in-person meetings.
  • They can attend more conferences and professional development trainings.

Freeing up time with the help of a sales assistant will open up another world of opportunity for your sales team.


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