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Josh Fruhlinger

Recent Posts

Anticipating Your Customer’s Next Step with a Customer Needs Analysis

Posted by Josh Fruhlinger   Apr 16, 2018 6:22:00 AM

category: empathy, Entrepreneur Success, best practices

"How can I best meet my customer's needs?" This is the important question that ought to be in the mind of anyone proactively managing a business. To answer it, you need hard data on what those needs are.

That data comes from various sources and should end up in your CRM software such as Salesforce.com and other customer databases for detailed — and automated — study. The end result is a customer needs analysis.

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Write Persuasive Sales Emails that Really Work Using the Six U's

Posted by Josh Fruhlinger   Apr 9, 2018 8:00:18 AM

category: email, prospecting, sales advice

Gary Bencivenga is a renowned direct response marketing expert who's worked at BBDO and Ogilvy & Mather. One of the key direct sales concepts he discusses in the persuasion equation: a set of easy-to-implement factors that go into any serious attempt to persuade a prospect to buy. 

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