How social media can work for business
by Peter Pincetl
Social media for business—the greatest thing since sliced bread or just so much hype? Here are six articles to help executives address this question.
- Social Media: A Business Marketer’s Guide by Dan Morrison (iMedia Connection, March 30, 2007)
Marketing professionals should ask four key questions to determine whether social media will improve performance: (1) what portion of content is user generated, (2) is user generated content high quality, (3) will existing online campaigns work, and (4) how do sites help target demographics? - Smart Social Networking For Your Small Business by Frederic Paul (Forbes, June 5, 2009)
Here is a handy cheat sheet that shows how to use social networking in a small business. It covers where the networking takes place, different applications of it, some dos and don’ts, and other key points. - Four Ways Social Networking Can Build Business by Jake Swearingen (Bnet.com)
Profiles of four professionals who use social networking in the following ways: (1) unexpected collaborators, (2) a place to start building a global business, (3) finding talent, and (4) cheap viral marketing. Readers’ comments are encouraging and prove that these are viable options. - Are Social Networking Sites Useful for Business? by Karen E. Klein (BusinessWeek, August 6, 2008)
Social networking sites can be useful, but you should tool them to fit your business. Explore the different sites and select the ones that best fit your uses. Several different sites can be use with the effort, such as posting a video on YouTube and then publicizing it on Facebook and Twitter. Another plus side to joining social networks: a higher profile for your company on search engines. - Social Networking Goes Professional by Jessica E. Vascellaro (Wall Street Journal, August 28, 2007)
Professional social networking is growing, especially for information exchange and recruitment. A drawback is the ease with which new members can fraudulently identify themselves. Professional social networking sites are attempting to prevent this through referrals and credentials checks. - Social Media Good for Businesses by Richard Pachter (Miami Herald, June 8, 2009)
Social networking tools have evolved into near essentials in the business world. Three books help better understand the subject: The Social Media Bible: Tactics Tools and Strategies for Business Success by Lon Safko and David Brake; Facebook Me! by David Awl; and The Twitter Book by Sarah Milstein.
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Got ideas for incorporating social media with the Prialto community? Leave a comment; we would love to hear about it.
Peter Pincetl is the Prialto 2009 Social Media Intern.
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